23% Of Dutch Ecommerce Now On A Mobile Device

Research from GfK and Thuiswinkel.org has found that 23% of all ecommerce in the Netherlands now takes place on a mobile device. When breaking this down into device types, 14% of Dutch ecommerce is done on a tablet, and 9% on a smartphone. When looking at payment methods, the research found that iDeal came top of the list, accounting for 57% of all online purchases in the Netherlands last year. 174 million items were bought online in the Netherlands in 2016, up 22% on 2015.