A guide to WeChat for business

WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1 billion users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. From reading this guide, you will learn:

  • what WeChat is
  • how WeChat can help you achieve your marketing goals
  • how to set up a WeChat account

Whether you are just getting started on WeChat or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in China.