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Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have a product that you want to sell internationally, you cannot afford not to be on Amazon.

However, trying to reach an international audience on Amazon has its challenges. As well as the regular challenge of trying to get your product front and centre when users search for relevant terms, you have the added complication of the language barrier.

This webinar will look at how you can optimise your Amazon listings for international success. You will learn how to localise, optimise and advertise on Amazon, to help your brand reach a global audience and increase those all-important sales.

Whether you are new to selling on Amazon, or whether you just want to improve your existing efforts, this webinar is a must for any brand wanting to boost their international sales on Amazon.

What will you learn?

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The shift towards online retail

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How Amazon offers a simple way for businesses to go international

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The challenges faced when trying to compete in such a vast marketplace

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How localisation and optimisation can boost your Amazon sales

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The processes to achieve effective localisation and optimisation for Amazon

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Digital Marketing Executives

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Sales Managers

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Business Development Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Samantha Brazel

Translation Team Leader – Webcertain

Samantha is the Team Leader of the Translates department at Webcertain. With over six years of experience, she has developed a professional background in translation and localisation management. She manages a team of Project Managers, partners and engineers who are invested in continual improvement and keeping up with translation industry developments. She enjoys new learning opportunities and developing her skill sets. She is currently improving her learning about video localisation techniques. Originally from the UK, Samantha now lives in France.

Neilkriss Middlebrough

Business Solutions Executive – Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in translation. He has years of experience in business process outsourcing and consulting, working with clients in the manufacturing, engineering, technology, finance and legal space. Neilkriss is originally from the Philippines and holds a BA in Mass Communications. Now based in the UK, he balances a full-time career in digital marketing and translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

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