The Latest Insights from International Online Marketing
The mobile ad market is growing rapidly in Russia, according to research by Emarketer.
Russian advertisers are expected to spend 430 million US dollars on mobile ads this year, up a staggering 120% on last year.
Mobile accounts for 19% of all digital ad spending in the country, with digital accounting for just over a quarter of total ad spending.
The mobile ad market is expected to see continued strong growth over the next 4 years, with the amount spent expected to quadruple to over 1.8 billion US dollars by 2019. It is also expected that, by that time, mobile will account for 55% of all digital ad spending.
Digital ad spending is expected to account for 30% of total ad spending by that time.
The Russian mobile advertising market is not as advanced as many other countries. This year, 42% of global digital ad spend will be on mobile, far ahead of Russia’s 19%.