A guide to on-page optimisation

In order to achieve a high-ranking position in the search results, your webpages must be well-optimised when it comes to content and the main SEO on-page elements. This guide will walk you through the best ways to optimise your pages, having in mind the latest SEO techniques. From reading this guide, you will learn:

  • the importance of context and user intent when optimising your content
  • how to harness the power of entities
  • how to come up with an effective content structure
  • best practice tips for page titles and meta descriptions, heading tags, internal links, images and videos, and structured data

Whether you are just getting started with optimising your webpages or if you want to improve your existing efforts, this guide is a must for any brand wanting to successfully use on-page SEO techniques in order to increase their rankings in the search engines.