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Both Yandex and Google are key players in the Russian search space, and leaving either search engine out of your search strategy for the country will result in reduced traffic and missed opportunities.

This webinar will provide insights into how both search engines works, their key differences and how to develop an effective search strategy for Russia that will drive traffic and increase sales.

You’ll leave with a better understanding of how search works in Russia and get actionable tips to apply to your own campaigns

What will you learn?

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The search landscape in Russia

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Key differences between Yandex and Google

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How to approach SEO for Russia

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When and how to use paid search to reach a Russian audience

Who should attend?

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Digital Marketing Managers

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Head of Marketing / CMOs

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Search marketing managers

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SEO specialists

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Paid search specialists

Presenter:

Anna Milburn

Business Solutions Manager & Team Leader - Webcertain

Anna is a multilingual international digital marketing & translation expert. Familiar with a variety of industries, including travel, education and software, and a wide range of digital channels, Anna ensures that all clients' international digital strategies are appropriately adapted to each target market. Anna possesses qualifications and hands-on experience in training & training delivery, public speaking, translation & localisation, international SEO, social media and PPC. She also has a strong academic background in Linguistics & Translation (English & German languages), Business Management (business degree, major in marketing) and employment law (law degree).

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