International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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Certification

Quiz: Search advertising on Naver

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How-to guides

A guide to search advertising on Naver

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Slides

Character limits for programmatic and social banners

by Bryan Sutton

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How-to guides

5 awesome search marketing tools on Baidu

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Catch-up TV

Webinar: International paid search strategy for 2021

by Feras Qasas

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Slides

International paid search strategy for 2021

by Feras Qasas

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How-to guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

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Slides

How to use custom intent audiences for global customers

by Matt Beswick

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Catch-up TV

How to use custom intent audiences for global customers

by Matt Beswick

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How-to guides

An introduction to conversion rate optimisation

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Certification

Quiz: Conversion rate optimisation

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Catch-up TV

Webinar: International student recruitment

by César Gonçalves

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Slides

International student recruitment

by César Gonçalves

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Catch-up TV

Webinar: Search marketing in South Korea

by Esther Park

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Slides

Search marketing in South Korea

by Esther Park

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Catch-up TV

Webinar: Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

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Slides

Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

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Catch-up TV

Adapting global paid search strategies in tough times

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Catch-up TV

Using automation to drive growth in paid performance

by David Merrifield

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Catch-up TV

Why you should advertise your products on Amazon

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Catch-up TV

Conversion rate optimisation can boost your performance

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Catch-up TV

Opening a Naver advertising account: What you’ll need

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Catch-up TV

How Google lead form extensions can boost conversions

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Countries you might be interested in

Russian Federation

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

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Russian Federation

Video briefings

Yandex introduces automatic ad blocking feature

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Russian Federation

Video briefings

Yandex display ads to move to Yandex.Direct

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Russian Federation

Video briefings

Media-contextual banners move to Yandex.Direct

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United States

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

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United States

Video briefings

Bing Launches Black Friday Flyer Ads

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United States

Video briefings

Snapchat Adds Context Cards To Adverts

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United States

Video briefings

Bing Rolls Out Dynamic Search Ads In US And UK

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United States

Video briefings

Research Reveals US Search Advertising Landscape

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United States

Video briefings

Tencent Launches Solution For US Advertisers

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United States

Video briefings

Social Advertising Has Little Impact On Conversions

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Spain

Catch-up TV

Modelos De Atribución Y Segmentación

by Alejandro Llorente

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United States

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

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India

Video briefings

Indian Mobile Users Want Customised Online Adverts

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United States

Video briefings

The New York Times Sees Programmatic Revenue Rise

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United States

Video briefings

Programmatic Advertising Drops In US

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Russian Federation

Catch-up TV

Advertising Trends In The Russian Market

by Eugene Lomize

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United States

Video briefings

Ad Blocking Set To Grow In The US

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United States

Video briefings

Nearly Half Of US Teens Do Not Trust Ads

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Spain

Catch-up TV

Campañas SEM En Distintos Mercados Y Plataformas

by Maite Molina

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Test yourself and get a certificate

Certification

Quiz: Advertising targeting for manufacturers

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Certification

Quiz: Search advertising on Naver

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Certification

Quiz: Conversion rate optimisation

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All about China

How-to guides

5 awesome search marketing tools on Baidu

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Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

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Catch-up TV

Opening a Baidu advertising account: What you’ll need

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Catch-up TV

Paid search tactics for Baidu and Naver

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Video briefings

WeChat Tests New Advertising Option

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Video briefings

WeChat To Give Content Creators More Ad Space

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Video briefings

Baidu Faces Fresh Legal Battle

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Video briefings

Baidu And Sogou Fined For Showing Illegal Ads

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Video briefings

Calls For Fintech Regulation In China And Hong Kong

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Video briefings

What Is Baidu Shantou?

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Video briefings

Baidu Upgraded By JPMorgan

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Video briefings

What Is Baidu Hong Media?

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Video briefings

What Is Baidu Brand Zone Mini?

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Video briefings

What Is Baidu Brand Landmark?

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Video briefings

What Are Baidu's Match Types?

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Video briefings

Baidu Relaxes Ban On Retail Forex Broker Advertising

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Video briefings

Baidu And Yahoo Japan Join Forces For Advertising

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Video briefings

Baidu Criticised For Re-Launching Wei Zexy Hospital Ads

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Video briefings

Chinese Internet Giants To Move Towards Paid Content

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Taking a look at Russian Federation

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

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Video briefings

Yandex introduces automatic ad blocking feature

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Video briefings

Yandex display ads to move to Yandex.Direct

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Video briefings

Media-contextual banners move to Yandex.Direct

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Catch-up TV

Advertising Trends In The Russian Market

by Eugene Lomize

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Catch-up TV

How To Harness Opportunities With Yandex Direct

by Eugene Lomize

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Catch-up TV

Understanding the New Yandex PPC Auction Model

by Yandex International

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Catch-up TV

Yandex and Russian PPC

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India in more detail

Video briefings

Indian Mobile Users Want Customised Online Adverts

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Video briefings

TV Ads To Account For 40% Of Indian Ad Spend

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Video briefings

Google Launches Call Reporting In India & South Africa

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Latest guides

How-to guides

Advertising targeting best practice for manufacturers

by Daiana Damacus

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How-to guides

A guide to search advertising on Naver

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How-to guides

5 awesome search marketing tools on Baidu

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How-to guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

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How-to guides

An introduction to conversion rate optimisation

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Spain in focus

Catch-up TV

Modelos De Atribución Y Segmentación

by Alejandro Llorente

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Catch-up TV

Campañas SEM En Distintos Mercados Y Plataformas

by Maite Molina

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Video briefings

Spanish Advert Spend On Connected TVs Grows By 200%