International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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Certification

Quiz: Google Ads campaign types

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Catch-up TV

PPC and SEO: How to enable integrated marketing

by Navah Hopkins

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Catch-up TV

Building a paid search demand and supply model

by Raquel Abella

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Catch-up TV

How to measure paid media in 2024 and beyond

by Amy Stamper

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Catch-up TV

The power of CRO in multilingual PPC campaigns

by Carmen Domínguez Rodríguez

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Catch-up TV

Unifying organic and paid strategies for global impact

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Catch-up TV

Leveraging behavioural science to power paid strategies

by Charlotte Sharpe

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Slides

Building a paid search demand and supply model

by Raquel Abella

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Slides

How to measure paid media in 2024 and beyond

by Amy Stamper

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Slides

The power of CRO in multilingual PPC campaigns

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Slides

Leveraging behavioural science to power paid strategies

by Charlotte Sharpe

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Catch-up TV

Webinar: How to choose your Google Ads campaign type

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Slides

How to choose your Google Ads campaign type

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Slides

Platform overview: Baidu

by Kylie Wang

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Certification

Quiz: Search advertising on Naver

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How-to guides

A guide to search advertising on Naver

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How-to guides

Why translating PPC campaigns could hurt your brand

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Certification

Quiz: Translating PPC campaigns

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Catch-up TV

Webinar: Translating campaigns could hurt your brand

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Slides

Why translating paid campaigns could hurt your brand

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Catch-up TV

Stop wasting money on outdated PPC tactics

by Navah Hopkins

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Catch-up TV

AI-driven market expansion

by Julia Riml

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Catch-up TV

How to handle local hurdles in global PPC campaigns

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Catch-up TV

Lessons learnt from running international PPC campaigns

by Sophie Logan

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Countries you might be interested in

South Korea

How-to guides

A guide to search advertising on Naver

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South Korea

Catch-up TV

Webinar: Search marketing in South Korea

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South Korea

Catch-up TV

Opening a Naver advertising account: What you’ll need

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South Korea

Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

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South Korea

Catch-up TV

Paid search tactics for Baidu and Naver

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South Korea

Catch-up TV

Four tips for targeting South Korean students

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South Korea

Catch-up TV

Paid search tactics for Baidu and Naver

by Webcertain Content

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Japan

Catch-up TV

How to succeed with PPC in Japan

by Chrono24 GmbH

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United States

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

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United States

Video briefings

Bing Launches Black Friday Flyer Ads

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United States

Video briefings

Snapchat Adds Context Cards To Adverts

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India

Video briefings

Bing Shopping Campaigns Launch In Canada And India

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United States

Video briefings

Research Reveals US Search Advertising Landscape

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United States

Video briefings

Social Advertising Has Little Impact On Conversions

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United States

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

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India

Video briefings

Indian Mobile Users Want Customised Online Adverts

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United States

Video briefings

The New York Times Sees Programmatic Revenue Rise

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United States

Video briefings

Programmatic Advertising Drops In US

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South Korea

Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

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United States

Video briefings

Ad Blocking Set To Grow In The US

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Test yourself and get a certificate

Certification

Quiz: Google Ads campaign types

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Certification

Quiz: Search advertising on Naver

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Certification

Quiz: Translating PPC campaigns

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Certification

Quiz: Advertising targeting for manufacturers

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Certification

Quiz: Conversion rate optimisation

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Certification

Quiz: Search and display advertising on Google

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Certification

Quiz: Developing & implementing a global paid search strategy

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All about China

Slides

Platform overview: Baidu

by Kylie Wang

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Catch-up TV

Opening a Baidu advertising account: What you’ll need

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Video briefings

Tencent Launches Solution For US Advertisers

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Video briefings

WeChat Tests New Advertising Option

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Video briefings

WeChat To Give Content Creators More Ad Space

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Video briefings

Baidu Faces Fresh Legal Battle

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Video briefings

Baidu And Sogou Fined For Showing Illegal Ads

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Video briefings

Mobile An Important Advertising Channel In UK And China

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Video briefings

What Is Baidu Shantou?

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Video briefings

Baidu Upgraded By JPMorgan

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Video briefings

What Is Baidu Hong Media?

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Video briefings

What Is Baidu Brand Zone Mini?

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Video briefings

What Is Baidu Brand Landmark?

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Video briefings

What Are Baidu's Match Types?

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Video briefings

Baidu Relaxes Ban On Retail Forex Broker Advertising

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Video briefings

Baidu Criticised For Re-Launching Wei Zexy Hospital Ads

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Video briefings

Chinese Internet Giants To Move Towards Paid Content

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Taking a look at India

Video briefings

Bing Shopping Campaigns Launch In Canada And India

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Video briefings

Indian Mobile Users Want Customised Online Adverts

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Video briefings

TV Ads To Account For 40% Of Indian Ad Spend

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South Korea in more detail

How-to guides

A guide to search advertising on Naver

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Catch-up TV

Webinar: Search marketing in South Korea

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Catch-up TV

Opening a Naver advertising account: What you’ll need

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Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

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Catch-up TV

Paid search tactics for Baidu and Naver

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Catch-up TV

Four tips for targeting South Korean students

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Catch-up TV

Paid search tactics for Baidu and Naver

by Webcertain Content

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Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

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Video briefings

Advertising On Naver: What Is Click Choice?

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Video briefings

Advertising On Naver: What Is The Power Link Area?

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Video briefings

Advertising On Naver: What Is The Biz Site Area?

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Video briefings

Advertising On Naver: What Is Brand Search?

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Video briefings

Advertising On Naver: What Is Time Board?

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Video briefings

Advertising On Naver: What Is Rolling Board?

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Video briefings

Advertising On Naver: What Is First View?

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Video briefings

Advertising On Naver: What Is RealView?

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Video briefings

Advertising On Naver: What Is Keyword Expansion (Beta)?

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Video briefings

Advertising On Naver: What Is Quality Index?

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Time to look at Japan

Catch-up TV

How to succeed with PPC in Japan

by Chrono24 GmbH

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Video briefings

Digital Advertising Ineffective In Japan

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Video briefings

Social Media Tops In-Feed Ad Spend In Japan

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Video briefings

Baidu And Yahoo Japan Join Forces For Advertising

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Latest guides

How-to guides

How to choose the right Google Ads campaign type

View

How-to guides

A guide to search advertising on Naver

View

How-to guides

Why translating PPC campaigns could hurt your brand

View

How-to guides

Advertising targeting best practice for manufacturers

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How-to guides

A guide to ad copy on Yandex.Direct

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How-to guides

A Guide to Using Pinterest Internationally

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United States in focus

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

View

Video briefings

Bing Launches Black Friday Flyer Ads

View

Video briefings

Snapchat Adds Context Cards To Adverts

View

Video briefings

Research Reveals US Search Advertising Landscape

View

Video briefings

Social Advertising Has Little Impact On Conversions

View

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

View

Video briefings

The New York Times Sees Programmatic Revenue Rise

View

Video briefings

Programmatic Advertising Drops In US

View

Video briefings

Ad Blocking Set To Grow In The US

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Video briefings

Nearly Half Of US Teens Do Not Trust Ads

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Video briefings

US In The Grip Of Advertising Duopoly

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Video briefings

Google Ad Row Spreads To The US

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Video briefings

Snapchat To See Huge Increase In US Ad Spend In 2017

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Video briefings

Audio Advertising On The Rise In The US