These slides are from a presentation given at the International Search Summit Barcelona 2023. Embrace the future of international PPC growth. In these slides, Julia Riml and Francesco Ingrosso from Peak Ace AG offer a unique perspective on how to break down cultural barriers and harness the power of AI (like ChatGPT) to aid your market expansion efforts. Focusing on the importance of localisation and showcasing a client case study, learn practical hands-on prompts for devising an effective PPC market expansion strategy. If you are looking to enhance your understanding of how to blend technological innovation with cultural awareness, this session provides the insights and guidance to put you in the driver's seat of AI transformation.