Webinar: 2022 trends - A digital retrospective

What was happening around the world in 2022?

Online conversations are one of the best tools a brand can tune into to learn about customer behaviour, market and industry trends, and how their own brand is perceived.

With billions of people engaging in conversations through social media platforms, forums and blogs, you are more likely to gain a deep understanding of what is trending online and find opportunities that could be of value to your business by tapping into these conversations.

Moreover, by reflecting on past trends, you will be able to have a better idea of what future trends could be, allowing you to align your business goals with the interests of the market.

Whether you are looking to find out what online trends there were in 2022, how some trends might affect your business, or if you are just curious about what people were talking about online this past year, this recording of a webinar from December 2022 will give you a good insight.

Our social media team listened in on conversations across five continents and seven industries, and discerned some of the most interesting ones to share with you.

From watching this webinar recording, you will learn:

  • What conversations people were having in different industries, including: education, food and beverage, travel and hospitality, manufacturing, technology, retail, and health and wellbeing
  • What messaging resonated with audiences online
  • How these conversations influence the industry
  • How to learn and incorporate lessons from these conversations in your 2023 digital marketing strategies