This is a recording of a talk given at the virtual International Search Summit Global 2021. Building a global PPC campaign can be a great way to reach a wider international audience. Do it right and the results can be staggering! Do it wrong, and you risk missing key opportunities, wasting budgets and damaging your brand's reputation. In this session, Anna Milburn from Webcertain uncovers key steps for setting your global PPC campaigns for success and discusses the importance of treating your international markets as you would your home market. The session also discusses what role localisation plays in building a global PPC campaign and includes examples of dos and don'ts in order to achieve international PPC success.