Lessons learnt from running international PPC campaigns

This is a recording of a talk given at the International Search Summit Barcelona 2023. There are a lot of different elements you need to take into consideration when running international PPC campaigns, many of which do not exist when running national campaigns. In this talk, Sophie Logan from Victress Digital covers four big mistakes she made when first running international PPC campaigns, how you can avoid doing the same, and what she did to fix them. She also guides you on how to deal with making mistakes and finding effective solutions. After all, we all make mistakes; it is how we handle them that makes us become better PPC Specialists!