Webinar: Translating campaigns could hurt your brand

Translating existing paid media keywords and campaigns into new languages is a common approach to international expansion. It is also a dangerous one that can cost you time, money and even damage your brand image.

In this webinar recording from 16 April 2024, you will learn the different options when it comes to campaign localisation, and the pros and cons they offer. You will see examples of bad and successful localisation, with practical advice on how to balance cost with quality and results.

From watching this webinar recording, you will learn:

  • A comparison between translation and localisation
  • Strategies for rolling out new languages and markets
  • Factors that impact quality and limit results
  • Success stories and proven workflows