This is a recording of a talk given at the International Search Summit: Global Virtual Edition 2022. The PPC space is constantly growing and evolving. To maximise the success of their PPC campaigns, marketers need to keep up-to-date with the latest industry trends and leverage them to their advantage. In this session, Danielle Woods from Webcertain will share some of the top trends that marketers need to know about in 2022. From how to approach the growing move towards automation, to getting your PPC activity right on mobile, Danielle will cover some key tips for global companies to get ahead. Drawing on her experience working with global companies, Danielle will cover why international marketers need to think locally, understand their markets and react to current trends within a local context. Whether you are a seasoned PPC expert, or just getting started, there will be plenty of key takeaways to help supercharge your PPC activity in 2022.