This is a recording of a talk given at the International Search Summit Barcelona 2022. Google remains the dominant search engine globally, but it is far from the only option. In many markets, complementing Google PPC activity with paid search campaigns on other platforms, such as Yahoo, Bing and Naver, can help brands to maximise their exposure and reach new audiences. In other markets, such as China, Google is unavailable, making it imperative to market on local platforms, such as Baidu. In this talk, Danielle Woods from Webcertain discusses platforms – beyond Google – which international marketers need to know about. She also provides plenty of useful hints and tips to help you maximise your activity, whether you are opening an account, just getting started, or a seasoned advertiser on these channels. Whether you are looking to discover new paid search channels or boost your activity, this presentation will help you take your international marketing to the next level.
