With Baidu Brand Landmark, you can prominently display adverts in the SERPs when users search for generic keywords. The ads usually appear in the top right corner of the search results and are guaranteed to appear when triggered by the generic keywords that you've bought. The ads come in a variety of formats, including video, text, images and site links, which help you to stand out from your competitors. Baidu Brand Landmark covers an unlimited number of clicks for a fixed monthly fee.