Centralising search

This is a recording of a talk given at the International Search Summit: Global Virtual Edition 2022. In this session, Kevin Bonnesen from IBM will explain how IBM solved a challenge of multiple paid search executions by applying a simplified and centralised approach to paid search. This strategy was led by both SEM and SEO professionals across the globe to improve paid search efficiencies by operating audience-first to deliver a best-in-class search experience.