More and more brands are expanding globally online. Whilst international markets represent lucrative opportunities for the growth and expansion of your customer base, the cultural differences in consumer behaviour can make it challenging and, if got wrong, create a lasting and powerful negative impact. However, when a brand understands the culture surrounding its target audience, the results can be remarkable!
Based on Webcertain's Online Consumer Behaviour Report, these slides from a webinar from September 2020 explore international markets and the unique cultural nuances that are vital to consider when expanding globally. Research based on Hofstede's cultural dimensions theory has been taken to the next level to explore how cultural differences impact online behaviour.
These webinar slides will uncover which cultural dimensions to consider when targeting international markets and how to incorporate those differences in a successful global digital marketing campaign.
From reading these slides, you will learn: