TV & Digital Big Ad Winners During Ramadan

Advertisers in the Middle East and North Africa have seen that television and digital advertising are the big successes over the month long religious festival of Ramadan. The period is a big time for advertisers in the region, as the demand for goods and services during Ramadan is around 25% higher compared to the rest of the year. TV accounts for the largest share of advertising spend over the course of the festival, with 85% of ad sales coming from the medium. Similarly, digital media has seen a large increase in spend following the rise of things such as social media and smartphone use. This increase in digital spend has also led to a downturn in the amount of money spent on print advertising, something which has been shrinking at a rate of 5% each year, with newspapers seeing a 26% drop from 2015 to 2016.