Acquires Ecommerce Delivery Platform

The Middle Eastern ecommerce giant has acquired the ecommerce delivery marketplace In a move set to benefit both companies, will now be connected to in an attempt to streamline the ecommerce delivery process. is a platform that connects ecommerce merchants with delivery couriers. With shortcomings in the delivery process being the greatest hurdle holding back ecommerce in the Middle Eastern region, the partnership could provide real benefits by helping sellers to tackle the challenge of product delivery. is the most popular ecommerce site in the Middle East, being used by 74% of digital buyers in the region, well ahead of second place Amazon which is used by just 40%.