27% Of Web Users In Middle East And Africa Mobile-Only

A survey from Global Web Index has found that 27% of internet users in the Middle East and Africa are mobile-only. The study questioned more than 8,300 people between the ages of 16 and 64, and looked at figures from the first quarter of 2017. Nigeria was found to be the leading mobile country in the survey, with 40% of its respondents now mobile-only, with South Africa coming bottom of the list with just 10% doing the same. Whilst 71% of people used both mobile and desktop, 1% were still found to be non-mobile. With more than 7 in every 10 users accessing the web through multiple devices, marketers in the region must consider both mobile and desktop.