The Russian Social Media Landscape Uncovered

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As the biggest internet market in Europe, with an ever-growing internet population, Russia is a natural target for international organisations trying to increase their international presence. However, to succeed here, they need to understand and adapt to the unique Russian culture and embrace the online landscape, which looks very different to any other in Europe. Social media is one key area any business serious about success will have to navigate – Russian-speaking search specialist Zanna Pupele explains all.

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