Jafar Mahir joins us from Performics Mediavest to talk about targeting the Russian travel sector online. We discuss how marketers can approach the domestic travel market in the country, as well as how Russia itself stands apart from other countries and what opportunities that opens up. Jafar also touches on the ways in which campaigns can be optimised to appeal to a Russian audience, including the impact of mobile and user behaviour.
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Jafar is an Associate Biddable Director at Starcom MediaVest Group, and has worked for the organisation for more than five years. In this time, he has worked with multiple search campaigns.