Merging translation and SEO to drive success

Traditionally, on-page SEO and translation are treated as two completely separate processes but employing an SEO-localisation, or SEO-friendly translation strategy can result in big cost and time savings, as well as delivering higher traffic, rankings and a great user experience.

Professionally-translated, quality copy, which also reflects how and what your audience is actively searching for, will meet the needs of both user and search engine and increase your chances of success.

Webcertain's combined expertise in SEO and localisation has allowed us to develop an approach to website localisation that seamlessly integrates search engine optimisation and translation.

These slides from a webinar from May 2020 look at the benefits of adopting that approach, the various workflows you can utilise and share some success stories for how it works in practice.

From reading these slides, you will learn:

  • what SEO-localisation is
  • how SEO-localisation works
  • the evolution of an SEO-localisation workflow
  • how to build your localisation quality assurance toolkit
  • lessons from winning brands: localisation success stories
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