How to succeed online in France

The French market is digitally savvy and represents a wealth of opportunities to global brands. However, understanding how to develop an action plan for launching in France can be challenging due to its unique digital landscape, with a mix of global and home-grown search and social platforms.

These slides from a webinar from October 2020 will uncover the current digital landscape in France, as well as its dominant search engines and how to adapt your digital marketing strategy for optimum results. Our panel of presenters, who are French digital marketers, will share their insights on the complexities of the French language and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the country or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve their digital marketing in France.

From reading these slides, you will learn:

  • the current digital landscape in France
  • the complexities of the French language and culture and its impact in marketing
  • consumer insights for the French market
  • how to develop an action plan for launching in France
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