A guide to mobile marketing in China

China has the largest online population in the world, which makes it a country of great interest to businesses seeking to expand internationally. If you want to crack the Chinese market, you must embrace mobile marketing. 98.5% of Chinese internet users go online using their mobile phone, so your marketing efforts must be geared towards mobile from start to finish. This guide will look at how to approach mobile marketing in China. From reading this guide, you will learn about:

  • Chinese mobile e-commerce and buyer behaviours
  • the most popular Chinese mobile payment options
  • the Chinese “super app” WeChat
  • the importance of video when targeting China
  • how to optimise your website for mobile in China

Whether you are just getting started with mobile marketing in China or if you want to improve your existing efforts, this guide is a must for any business wanting to improve their online performance in China.