YouTube marketing

Part 1: How to plan a YouTube strategy

YouTube marketing part 1: How to plan a YouTube strategy

YouTube is the world's most popular video platform and second most popular website. Digital marketers can't afford to ignore this platform and miss out on its huge audience. Fear not, this guide looks at how you can come up with a successful marketing strategy for YouTube, whether you are an international business or not. From reading this guide, you will learn:

  • why you should consider setting up a YouTube channel
  • how to decide what your YouTube channel should be about
  • how to plan your video content strategy, looking at different video styles and the hero-help-hub framework
  • how to plan your multilingual channel model, if applicable

Whether you are just getting started with YouTube marketing or if you want to improve your existing efforts, this guide is a must for any business wanting to plan a strong strategy for their YouTube channel.

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe