YouTube marketing

Part 1: How to plan a YouTube strategy

YouTube marketing part 1: How to plan a YouTube strategy

YouTube is the world's most popular video platform and second most popular website. Digital marketers can't afford to ignore this platform and miss out on its huge audience. Fear not, this guide looks at how you can come up with a successful marketing strategy for YouTube, whether you are an international business or not. From reading this guide, you will learn:

  • why you should consider setting up a YouTube channel
  • how to decide what your YouTube channel should be about
  • how to plan your video content strategy, looking at different video styles and the hero-help-hub framework
  • how to plan your multilingual channel model, if applicable

Whether you are just getting started with YouTube marketing or if you want to improve your existing efforts, this guide is a must for any business wanting to plan a strong strategy for their YouTube channel.

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