Match types in international search engines

Keyword match type is a function in PPC advertising that allows you to restrict users' searches which can trigger your ads. By using match types on keywords, you can target more relevant searches, and avoid wasting money on clicks from irrelevant searches. Understanding match types can help you improve your targeting according to your strategy. From reading this guide, you will learn how match types work on the following international search engines:

  • Google
  • Bing
  • Naver
  • Yandex
  • Baidu
  • Yahoo Japan

Whether you are just getting started in international PPC or if you want to improve your existing efforts, this guide is a must for anyone wanting to ensure they have a strong understanding of how match types work on the international search engines.