A guide to search advertising on Naver

If you are planning to do search advertising in South Korea, it is vital that you focus your efforts on the main local search engine, Naver. However, running search advertising campaigns on Naver is very different from doing so on Google, which can make it rather daunting if you are mainly used to working on Google. This guide will give you an overview of Naver's search advertising platform, Naver Ad, focusing on its main features and comparing it to Google Ads for ease of understanding. This should arm you with the knowledge necessary to start confidently creating search advertising campaigns on Naver. From reading this guide, you will learn how Google Ads and Naver Ad handle the following:

  • languages and location targeting
  • where ads are shown
  • character limits
  • match types
  • ad extensions
  • maximum limits of campaigns, keywords and so on
  • budget control
  • bid adjustment
  • bid suggestions
  • keyword tools
  • analytics tools
  • offline management tools
  • other interface functions

Whether you are just getting started with Naver search advertising or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are harnessing the full power of search advertising when targeting the South Korean market.