When you are targeting a website at an international market, it is vital that you localise it to serve the needs of the local audience. By fully localising your website, you are creating a stellar user experience for the target user, making the path to conversion so much smoother. When doing website localisation, it is vital to localise your trust signals. Trust signals are things that tell the user that your website is trustworthy, and they can be different in different markets. From reading this guide, you will learn about the following eight important trust signals to consider when expanding your business internationally and localising your website:
Whether you are just getting started with your website localisation efforts or if you want to improve your existing efforts, this guide is a must for anyone wanting to ensure trust signals are incorporated into their international website.
