Why UX and UI design are essential for website success

When building your company's website, it is essential to consider user experience (UX) and user interface (UI) design from the get-go. By building a website that is easy and intuitive for visitors to use, you are creating a smoother path to conversion. In this guide, you will learn:

  • what UX and UI are
  • the role UX and UI play in boosting customer satisfaction and conversion rates
  • how to apply usability heuristics
  • the value of conducting user and persona research
  • how to tailor UX and UI for localised websites
  • examples of good and bad UX and UI

Whether you are just getting started or if you want to improve your existing UX and UI, this guide is a must for anyone wanting to ensure their website is optimised to be as user-friendly as possible.

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