A guide to customer journey mapping

Customer journey mapping is an important part of any brand's marketing strategy. A customer journey map helps you to visualise and truly understand your customer's interactions with your brand, allowing you to tailor your business and marketing strategies to fit. In this guide, I will provide a comprehensive overview of the topic. From reading this guide, you will learn:

  • what customer journey mapping is
  • where customer journey mapping fits in with digital marketing
  • what exactly is in a customer journey map
  • why customer journey mapping is important
  • how to do customer journey mapping
  • examples of customer journey maps for B2B and B2C companies

Whether you are just getting started with customer journey mapping or if you want to improve your existing efforts, this guide is a must for any brand wanting to put their customers at the heart of everything they do.