Customer journey mapping is an important part of any brand's marketing strategy. A customer journey map helps you to visualise and truly understand your customer's interactions with your brand, allowing you to tailor your business and marketing strategies to fit. In this guide, I will provide a comprehensive overview of the topic. From reading this guide, you will learn:
Whether you are just getting started with customer journey mapping or if you want to improve your existing efforts, this guide is a must for any brand wanting to put their customers at the heart of everything they do.
