How to develop an international SEO strategy

If your business is expanding into new international markets, an essential part of your strategy must be the internationalisation of your website. In order for your website to rank properly in all your different target markets, you must have a strong international SEO strategy. However, this can be daunting and difficult, especially if your prior SEO experience is limited to one market. Never fear, this guide will explain step-by-step how to develop a successful international SEO strategy, to ensure your website performs well in the search engines in every market you are targeting. From reading this guide, you will learn how to:

  • identify which markets you want to expand into
  • carry out localised keyword research for each market
  • assess the competitive landscape in your target markets
  • choose the right URL structure for your needs
  • create a content optimisation and localisation strategy
  • use hreflang annotations correctly
  • have a functional and crawlable language selector on your website
  • work on brand promotion and backlink acquisition for each target market
  • establish your SEO KPIs and monitor them regularly

Whether you are just getting started with international SEO or if you want to improve your existing efforts, this guide is a must for anyone wanting to ensure their website performs well in the search engines in all their target markets.