Storytelling on social media for the education sector

The education sector is one that can truly thrive on social media. From attracting prospective students and enticing the world's brightest lecturers, to sharing newly published academic research and the latest news, social media can be a fantastic way to get your messages out there. But many educational institutions are unsure of the best ways to engage in storytelling on social media. This guide will dive deep into these ten actionable tips explaining how educational institutions can use storytelling on social media:

  • find your main characters
  • let them tell you their stories
  • be proud of their successes
  • show a day in the life of a student/teacher/employee
  • get your staff and students to comment on news
  • let students and staff help each other
  • ask your characters what content they need
  • make sure you have a mix of fun and useful content
  • build a long-term relationship
  • make sure your characters fit the strategy

Whether you are just getting started with social media or if you want to improve your existing efforts, this guide is a must for any educational institution wanting to ensure they have a strong understanding of how best to harness the power of storytelling for their institution.