China is an appealing target market for many international businesses, but with a unique language, culture and internet landscape understanding the market is key to success. Starla Shin of Baidu International, explains more about the market, as well as how leading search engine Baidu can be leveraged to reach a wide audience in the market.
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Remember "wysiwig" meaning "what you see is what you get?" Webcertain offers "What you need to know is what you get" - which believe me isn't actually so easy to do - if you're not dealing with people with the same challenges every dolly day.