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With data and other digital information available so widely, how can you go back to the start and use people’s behaviour to get ahead? Human psychology can tell you more about consumers than you may think. Pyschologist and author, Nathalie Nahai, talks to...
As a national tourist board, attracting international visitors and promoting the country around the world is a key focus for VisitEngland. Enterprise Director Jenny McGee explains the importance of digital for the company, as well as how they use online channels to reach...
International visitors are vital to the growth and success of many visitor attractions and events, but reaching them and engaging with them online can be challenging. Eimear Lewis, Marketing Manager at the Titanic Belfast attraction discusses how they utilise digital channels to share...
27 August 2015. Tourist destinations in the Asia Pacific region are being offered the opportunity to launch “unforgettable” online marketing campaigns due to a competition launched by TripAdvisor and the Pacific Asia Travel Association (PATA). Tourism companies are being invited to demonstrate what makes their...
As more and more business and commerce is conducted online, your website becomes increasingly important – acting as your shop window, brochure, gallery – and even your sales person. Therefore, ensuring that it is up-to-date, accurate and interesting is essential...