With data and other digital information available so widely, how can you go back to the start and use people’s behaviour to get ahead? Human psychology can tell you more about consumers than you may think. Pyschologist and author, Nathalie Nahai, talks to...

As a national tourist board, attracting international visitors and promoting the country around the world is a key focus for VisitEngland. Enterprise Director Jenny McGee explains the importance of digital for the company, as well as how they use online channels to reach...

27 August 2015. Tourist destinations in the Asia Pacific region are being offered the opportunity to launch “unforgettable” online marketing campaigns due to a competition launched by TripAdvisor and the Pacific Asia Travel Association (PATA). Tourism companies are being invited to demonstrate what makes their...

The Chinese language can be complex for non-speakers to get to grips with. Not only are we dealing with unfamilar characters but different spoken and written variations, used by different regions. This guide explains the differences and provides examples for what to use...