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Slavic languages have many peculiarities which will affect your PPC campaigns on Yandex. This search engine has been designed to suit these languages, therefore it is important to be aware of how they work, and how their structure impacts your keyword list.
Translating, transcreating and copywriting the content vary significantly in terms of the final result. If you're looking to go Global or looking to improve your pre-existing global content, this elearning page is just what you need. Learn the differences between them and why...