The holy grail of search marketing is knowing exactly what your potential customers are searching for, and exactly how they search for it. There are a range of tactics employed in the hunt for this information, but what could be more valuable than data showing the very specific keywords that already bring visitors to your website, along with details on how much you spend on and earn from those visitors? This information does exist and PPC specialist Justyna Wilner provides some insights into how and when to use it.
