With so many features and functionalities, many of which differ from other search engines, getting to grips with using Yandex effectively for PPC can be a challenge. Naturally, better knowledge and understanding of how it all works and the options available will lead to better results and return on investment from Yandex campaigns. Since 2013, Yandex has partnered with Webcertain to deliver intensive 3 day training courses designed to give practical, actionable tips and advice for setting up and running Yandex PPC campaigns. Tatiana Kalinina from Yandex and our very own course tutor Justyna Wilner explain more.
