Capitalising on the Polish e-commerce boom

Like many countries, Poland is seeing an increase in internet users buying goods online and the opportunity for international businesses to sell in this market will only get bigger. Justyna Wilner explains how Polish consumers behave online and how marketers can appeal to new customers there.

Find out more about:

  • Appealing to Polish consumers
  • What makes Poland stand out
  • Online behavour in the market
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