How we used social media to help a UK-based tech brand expand overseas

Results

48

campaigns

40,000+

clicks

7,000+

engagements

Challenge

Our client was a UK-based tech brand that wanted to expand to five new markets: France, Germany, Spain, Italy and Japan.

To help achieve this goal, they asked us to set up social media ad campaigns on Twitter and LinkedIn and track the campaigns’ performance.

Solution

Since the brand was in a relatively niche industry and was not well-known outside the UK, we knew that identifying the correct audience to target on social media would be key to success.

Using a combination of social listening and audience profiling, we ran the campaigns with custom audiences for each country on both platforms.

The results were fantastic, and the client could not be happier!

Execution

We conducted periodic social listening.
We also performed audience profiling.
We ran the campaigns across the targeted countries with custom audiences for each country on both platforms.
We provided monthly reporting to keep the client up to date with how the project was progressing.

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