How we promoted a new game on Facebook

increase in Facebook followers every month

times more sign-ups for the game within 2 months

increase in Facebook impressions every month

The client wanted to promote its new simulation game in the Traditional Chinese-speaking markets of Taiwan, Malaysia, Hong Kong and Macau.

The goal was to build up product awareness and increase the number of people playing the new game in these markets.

We decided to promote the game on Facebook, with help from our native Traditional Chinese-speaking marketing specialists.

We ran the client’s Facebook Page, running a social media campaign promoting the game.

We also did community management on a Facebook Group belonging to the client, to further promote the game.

We conducted market research to identify the most appropriate platforms where the target audience was present.
Based on this, we developed a content strategy and created localised content to attract new followers on Facebook.
We generated discussion topics and launched engagement activities on Facebook.
We collected feedback from users to help with product development.
We conducted data reviews and analyses on an ongoing basis to improve the client’s social strategy, including expanding content formats and diversifying community activities on Facebook.

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