How we used social listening to understand a gaming brand’s online reputation
- Project type:
- Social media
- Country/region:
- Global
- Industry:
- Gaming
Results
5,000
pieces of qualified data were collected
3
social listening reports were delivered with key insights and recommendations
More than 10
key opportunities were identified in terms of product development and content creation
Challenge
The client wanted to understand its online reputation in English, German and Chinese-speaking markets.
The ultimate goal was to assist the client in understanding and analysing what was being said online so that the company could manage its brand, products and reputation more effectively.
The client also wanted to identify new product development opportunities.
Solution
It was decided that the best solution was to analyse comments on social channels using social listening tools.
Our team of international social media experts got to work!
Execution
- We identified the most relevant product keywords to be included in the social listening.
- We gathered relevant social content and categorised the posts as positive, neutral or negative.
- We manually analysed a subset of posts to gather more in-depth insights about their nature.
- We provided an overview of key differences amongst different language comments.
- We provided data insights and key recommendations regarding localisation, bugs, game assets, new features, NPCs, etc.
- We provided ongoing support, including reputation management and social media strategy to improve brand perception.
HELPDESK
