How we used paid social media to promote two new games
- Project type:
- Social media
- Country/region:
- Global
- Industry:
- Gaming
Results
1 million
impressions generated monthly per campaign on average
55
engagements generated weekly per campaign post on average
Less than £1.00
average cost-per-click
Challenge
The client wanted our help with promoting two of its newly developed games.
It wanted to promote the new games in seven of its key markets: the US, the UK, Germany, France, Spain, Italy and Brazil.
Solution
It was decided that the most effective way to promote the new games would be through paid social campaigns on Facebook, Instagram and Twitter.
We created and ran the paid social campaigns in the seven target countries, localising the language and messaging to be as impactful as possible.
Execution
- Our native linguists created the ad copy in the local languages, including information relating to the games, as well as topics that would appeal to the audience.
- We created social assets, including static banners and carousels.
- We managed the campaigns, monitoring performance and optimising regularly to maximise results.
- We provided community management, ensuring quick responses to the audience, increasing engagement and developing conversations.
Gaming
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