How we increased conversions on Google Ads in South Korea

Results

100%

increase in number of leads

50%

decrease in cost-per-lead

46%

increase in click-through rate

Webcertain has been a go-to partner for Wall Street English, helping us to navigate the complexities of international digital marketing for paid and organic channels in diverse markets in EMEA and Asia. The Webcertain team provides technical market-specific expertise that complements and extends our in-house team.

Ivan Croxford, Marketing Director, Wall Street English.

Challenge

Wall Street English’s South Korean team had already run marketing campaigns on Google and sought our help to enhance their existing strategy for a fixed time period.

Our task was to improve performance by assessing the approach and adding effective tactical campaign elements.

Solution

We conducted an initial audit of Wall Street English’s South Korean Google Ads account.

We then started from scratch, conducting keyword research and creating new campaigns and ads based on a tailored PPC strategy.

Opportunities for further improvement were constantly identified and implemented.

Execution

We conducted an audit of the client’s Google Ads account.
We created new ads, increasing relevancy with the landing pages and reflecting the connection with the audience.
We implemented optimised ads and banners, based on competitor analysis amongst other factors.
We created display ads and added these to the campaign.
We reviewed the keywords and performed a campaign restructure.
We monitored performance to maximise revenue for the client, and provided regular reporting.

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