How we restored paid website traffic following a website migration
- Project type:
- Paid search
- Country/region:
- France
- Industry:
- Manufacturing
Results
455%
increase in conversions
147%
increase in conversion rate
79%
decrease in cost-per-conversion
Challenge
Our client, a manufacturing brand, was seeing poor online performance in France following a website migration.
They asked us to get their conversions back to the level they had been before the website migration, on their top-performing, non-branded PPC campaign.
Solution
Our PPC team leapt to the challenge! We optimised the campaign and conducted careful A/B testing to make sure we were making correct, data-driven decisions.
The results were fantastic.
After our team worked their magic, performance was even better than before the website migration!
Execution
- We created a new, one-off page dedicated to PPC, targeting that specific campaign.
- We also conducted A/B testing and did optimisation at the keyword level to build up a new set of data and improve performance.
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