How we boosted website traffic and conversions in 5 markets using PPC
- Project type:
- Paid search
- Country/region:
- Europe
- Industry:
- Manufacturing
Results
386%
increase in conversions
77%
increase in conversion rate
72%
increase in traffic
Challenge
Our client, a major manufacturing brand, wanted us to help boost their traffic and conversions in five European markets: the UK, France, Spain, Italy and Turkey.
They asked us to improve the performance of their non-branded advertising campaigns, after they paused their branded keywords.
Solution
Webcertain’s PPC team rose to the challenge! We created a road map to success, that was adapted to each market.
This involved optimising the keywords, ads and bid strategies for each market.
Execution
- We performed regular search term analyses to find new keywords to target, as well as negative keywords to block.
- We also optimised the ads themselves to increase their rankings and visibility.
- Being international specialists, we also created different bid strategies for each market, taking into account the local competition and market benchmarks.
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