How we optimised and executed PPC campaigns in the medical sector
- Project type:
- Paid search
- Country/region:
- United States
- Industry:
- Life sciences
Results
77%
increase in conversions year-on-year
56%
increase in conversion rate year-on-year
33%
decrease in cost-per-acquisition year-on-year
Challenge
Our client is a not-for-profit provider of healthcare services in the US.
The client wanted to enhance its brand visibility, drive targeted audience engagement, and achieve measurable growth in its online presence and in awareness of its healthcare services.
Solution
Our PPC experts embraced the challenge, optimising and executing comprehensive paid media campaigns on behalf of the client.
Execution
- We completed a health assessment of the client’s PPC account.
- We restructured the PPC campaigns.
- We optimised the ads to improve the ad quality score.
- We fine-tuned keyword targeting across the board.
Manufacturing
How we boosted website traffic and conversions in 5 markets using PPC
HELPDESK
