How we boosted visibility and rankings for a global tech giant in Germany
- Project type:
- Content marketing
- Country/region:
- Germany
- Industry:
- Technology
Results
42.5%
increase in clicks over 6 months
42.1%
increase in impressions over 6 months
0.4
average increase in ranking position over 6 months
Challenge
Our client, a large global software company, wanted to improve its visibility and rankings in Germany, compared to its main competitor.
Webcertain stepped up to the challenge!
Solution
Our team of international digital marketing experts embraced the challenge.
We combined content creation and SEO-friendly translation to create informative content in order to raise brand and product awareness in Germany.
Execution
- For the content creation part of the project, we researched highly relevant topics to write about and conducted keyword research in German to ensure the target keywords had enough search volume.
- We then wrote the content, inserting the keywords naturally into the text, and wrote the meta data.
- For the SEO-friendly translation part of the project, we selected the top performing pages in other countries and checked the search volumes of the German keywords to see what opportunities there were.
- If we found keywords with high intent and high search volume related to the topic, we translated the original page into German and adapted it for the target market by inserting the keywords naturally into the text.
Manufacturing
How we provided high-quality technical translations for multiple global markets
HELPDESK
