How we boosted a software client’s product awareness in France
- Project type:
- Content marketing
- Country/region:
- France
- Industry:
- Technology
Results
389%
increase in clicks over 6 months
266%
increase in impressions over 6 months
2.4
average increase in ranking position over 6 months
Challenge
Our client is a very well-known B2C software company with an international presence.
It wanted to boost awareness of one of its tools in France.
It wanted to do this by creating blog post content, with the key performance indicators being the blog posts’ click-through rates and rankings in the search engine results pages in France.
Webcertain was happy to rise to the challenge!
Solution
Our team of native French-speaking content marketing experts got to work writing blog post content, following the client’s guidelines.
Pleased with how this was going, the client then asked us to also translate some blog content from its US website into French.
Our international SEO experts were also involved in the project, performing keyword analysis, creating meta content and optimising the blog posts to boost their rankings on Google.
Execution
- We performed advanced SEO keyword analysis in French to find relevant topics that the blog posts should target.
- Based on this research, we recommended structures for the blog posts.
- Following client approval, we wrote the blog posts in French.
- We created meta content for the blog posts.
- Following new instructions from the client, we additionally started providing SEO-friendly translations, translating and optimising blog content from US English into French.
- We performed on-page SEO optimisation on the blog posts, adapting the content and its structure where needed to increase the chances of getting featured snippets and to help the search engines better understand the content and its objectives.
- We also analysed similar pages on competitors’ websites, leveraging any good practices that we observed.
The content Webcertain created for us had a really positive impact on the website and was of a high quality. Thank you!
SEO Manager, Anonymous software client.