How we ran an ROI-focused PPC campaign targeting France on Google Ads
- Project type:
- Paid search
- Country/region:
- France
- Industry:
- Manufacturing
Results
€30k
sales generated in three months
117
transactions
44k
clicks
Challenge
Our client, Fellowes, does not sell its products directly online. However, it wanted to run sales-focused activity which could show the impact of PPC on generating sales.
Webcertain suggested running a conversion (sales) focused campaign on Google Ads. The PPC activity would drive traffic to a landing page where a purchase could be made by third-party resellers.
Analysing sales data from resellers would allow us to track and analyse both sales and return-on-investment.
Solution
We created innovative and engaging paid search campaigns on Google Ads, using the latest paid search marketing techniques.
This, in combination with attractive and engaging display ads, helped to drive traffic and encourage conversions.
During the campaign period, we carried out vigorous testing and optimisation to drive leads and boost campaign performance.
Execution
- We carried out in-depth keyword research for the French market, identifying the most important terms to bid on.
- Following this, we built out campaigns for Fellowes, creating engaging ad copies and a full suite of extensions which were fully localised for the French market.
- We also designed ads for display.
- Our PPC experts set up the campaign on Fellowes’ behalf, considering closely the goal, target audiences and campaign KPIs. We also set up the campaign tracking.
- We managed the campaign, monitoring performance and optimising on an ongoing basis in order to maximise transactions and boost return-on-investment.
Webcertain provided us with great support at every stage of the campaign and we are delighted with the volume of sales generated!
Marion Borella, Trade Marketing Manager, Fellowes Brands.